As per Social Media Examiner’s annual report of 2018, almost 69% of marketers have planned to upsurge their investment on the platform and 74% has decided to learn about the best more use of social network. Let’s discuss 7 steps that every brand should follow in order to achieve Instagram success:
- Augment your business profile
Every Instagram users want to develop their profile in a very accurate manner. Once it is established, it will unlock various, important features and tools. First of all, create your business account. Now you will be provided with additional tools like additional contact information fields—shop now, directions call now etc., advertising options and set of tools analytics insights.
- Introduce visual ads
Most of the surveys made regarding social media have clearly shown what people actually wanted to see, that is, beautiful, colorful and high-quality posts. Furthermore, researches have shown in their reports that Instagrammers are greatly attracted to high-quality visual content with which you can create a beautiful image of even banal items. Particularly, such brands whose potential customers are mostly teenagers or young adults prefer to use organically made posts with aiming high quality. Other than images, the video is the artful presentation of your work.
You should not forget that your videos and images can’t be 100% perfect. With the passage of time, you may learn about powerful tools like collages and filters available on Instagram.
- Create a perfect blend of stories, photos, and videos
Sometimes you may get confused that either you should use videos or photos? The answer is very simple, YES! By posting photos you can increase an engagement level of your users by up to 46% as per an analysis of NewsWhip. And videos can enhance it even more that is, up to 53%. More people like photos and comments on Buy Instagram Followers Uk videos. But here you may be provided with another option of Stories. These features look similar to that on Snapchat which has become a source of smashing success with the milestone of more than 300 million people on daily basis.
- Choose the best timing for your post
You may think about the hours and days in which you should post on Instagram and maximum people can see them. No need to worry!
Although numerous researches have been made for this yet confusions are still left in the corners. As per the report of Sprout Social, it states that “the most accurate timing of posts is on 3 to 4 pm, 5 to 11 am and 5 am on Wednesday, Thursday and Fridays respectively are the best days in a week.
According to some researchers, general rules aren’t very useful. Because it varies from brand to brand as audiences are different for each brand. On the other end, some researches agreed upon most effective slots are often unexpected. Random posts are easier and people will not have to take the burden of being time bounded. Sometimes opportunities come from unexpected occasions.
- Hit networks of other users
How can we forget about influencers while discussing Instagram marketing? Of course, it’s a good reason among many… since 2016, sponsored posts have been seen very commonly and the Instagram influencer market is likely to reach $2.3 billion in 2017. Now you may think about the cause of this extensive growth. You must be familiar with the concept of brands recognition. It is the obvious way of reaching larger or in a more accurate mean, targeted audience on Instagram.
You may face serious challenges in influencer marketing. Yet once it is implemented you will find it to be the highly effective approach. With marketer point of view, it is only a trailer of a wide range of tactics that are used to engage the networks of other users. For instance, creative hashtag campaigns do possess the similar effects in the meaning of extending reach.
- Incorporate e-commerce directly into posts
Being a market you cannot afford this feature, more particularly while you are doing marketing of your e-commerce. It is basically shopping on the Instagram offers. When you enable this option, it will permit you to create “shopping posts” which further allows you to tag five products with pricing and details. You may also be provided with “shop now” button on your profile which will help you to bring people straight to your external digital storefront.
- Practice Instagram’s urbane ad platform
Always remember that organic posts are ruling the powerful marketing tools. This platform has been composed of various ad formats such as video ads, Carousel ads, photo ads, Stories ads (that is engaging your audience by creating effective and ads by brand managers). You may also get inspired by Facebook’s impressive Ads Manager tool which allows advertisers to fixed targeting options, robust campaign management, and beneficial performance insights.
I am Sarfaraz Khan, an enthusiast who loves to travel and explore the world. Not only travelling is what I love in fact, I write travel blogs too, in order to entertain people and show them how important travelling is. I am a passionate writer and by profession. I’m content marketer at ApooTalk.com.
